23 November 2020

Humana Baby selects OMG Transact Spain to manage eCommerce

Humana Baby, a leading company in research, development and production of baby food, has selected OMG Transact, the Omnicom Media Group eCommerce division to develop its entire business strategy within Amazon. The objectives of this collaboration are, mainly, to achieve excellence in retail and content levers for each of the products, increasing their visibility and, therefore, sales.

Humana, a leading company in the research, development and production of baby food, is a subsidiary of DMK Deutsches Milchkontor, one of the main European dairy groups and the main German product. The collaboration with OMG Transact, which has already begun, consists in the products of Humana (Miltina, Melamil, Colimil, Difensil Inmuno, among others) to have a new business channel.

Carmen Limia, Head of eCommerce OMG Transact Spain: “We are delighted to help Humana Spain in the growth of its brands thanks to eCommerce, responding to so many parents who over the last few months have changed their habits and want to buy online the best products for their babies.”

Alexander Loewen, General Manager of Humana Baby Iberia: “The development of the online channel is a key part of our strategy and digital transformation as a company. We seek that our products are adapted to the needs and consumption habits of mothers and fathers today. That is why the development of eCommerce is essential to guarantee the availability of our products at any time of purchase of mothers and fathers throughout Spain”.



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